When considering marketing ideas for small business, Instagram is often overlooked. People tend to think that because it’s a social platform, and it’s free, they can use it however they like. However, there are certain things you should be aware of when using Instagram to grow your business. Keep things simple and focused. Are you trying to grow 10 new Instagram followers per week, or are you trying to get 1 million people on board with your brand? Once you’ve decided on a goal (whether that’s growth or revenue), think about how many posts will help make that goal a reality, and what information is most important for the audience at that moment. If you want them to buy a product, show them what the product looks like and why they should buy it.
You Need a Plan
A well-thought through Instagram strategy will help you to develop grow your small business online marketing. That doesn’t mean that it has to be hard work, just that you need to put some thought into it. What are your goals? Passionate about fitness and nutrition? Want to show your community how great vegan food is? Maybe you want to sell products online or in person. Whatever the case, having clear goals will help your business grow. If you have a clear aim, you won’t waste time on things that aren’t essential for achieving that small business marketing plan.
Less Content, Higher Quality
You don’t need to post every day, or even every week. If you’re running a business and have a product to sell, you’ll want to create posts that show people what your product looks like, how it works and how it can benefit them. Think of your Instagram account as an extension of your website. It needs to be designed to help people get the information they need about what you do and how they can benefit from it. As you consider the marketing strategies for small business you want to take, take some inspiration from other content you enjoy! That’s what makes social media fun, after all!