How do I promote my business on Instagram?
Currently there are 1 billion monthly active users on Instagram and that number is still growing. That’s 1 billion customers for your business to potentially target!
Instagram is considered to be the best social media platform for engagement or your ability as a brand to connect with your followers.
With Instagram the main event is your photo! Your photos need to stop them in their tracks.
You need to be writing captions that drive people to engage or take action.
Instagram is a mobile platform and since 80% of social media browsing takes place on mobile devices there should be no doubt in your mind about building a presence on this platform.
You can target specific demographics and locations, link directly to your website or landing page and gather data.
Build relationships with influencers that have a strong following and are well respected.
Instagram stories are the perfect way for your business to show your work behind the scenes. Give people a sneak peak at new products or take some risks.
There are over 25 million business profiles on Instagram right now. This is proof that in order to be competitive in your market, you should have an Instagram profile for your business.
You can engage with your customers, advertise your products and build awareness for your brand! It’s not enough to just post photos.
You need to be writing engaging copy, using Instagram stories and highlights as well as keeping up with new features.